E-Commerce: Adoption, Acceptance, and Prototyping in Abu Dhabi

This paper specifies the critical factors that affect the adoption of E-Commerce in the United Arab Emirates, particularly in the emirate of Abu-Dhabi. The critical factors are studied from firms’ and consumers’ perceptions. The factors affecting firms’ decision of e-commerce adoption are classified to internal and external, which are then classified into several other factors. Similarly, the key driving factors of consumers’ intention to accept E-Commerce services are surveyed and classified. The classification and categorization offer implications for both adopters and consumer acceptance of ECommerce. The proposed classification can be used in generating instruments to measure E-Commerce adoption by firms and E-Commerce acceptance by consumers.